This is a guest post written by Jody Anderson, a Marketing Specialist at MyShopping.
Industry experts agree – in the near future, we will witness a dynamic growth of everything that relates to mobile. The use of mobile devices like smartphones and tablets is on the rise – Cisco predicts that by 2018, there will be more mobile devices connected to the internet than people on earth!
Mobile platforms can be used by brands to foster consumer engagement – in fact, mobile is expected to become increasingly important in providing a great user experience and improve conversion rates. That’s why web developers should never forget to optimize their websites for mobile devices. How to do that? Read on to find out.