What’s Your USP?
This article is a guest post written by Adam J. Blust.
When you’re building a website, it’s easy to get distracted by the technology. Which WordPress theme or framework will you choose? Will the site have video? How will it connect to social media? What about responsive or mobile design?
All of this is fascinating, even fun. But what sometimes gets lost is the most basic question of all: Why does this site exist?
I’ve spent years making sites for clients, mostly small businesses and non-profit organizations. And it still amazes me how many clients haven’t thought through the basics: Who is my audience? What do they need and expect from my business? And how can my site give my audience what they need? Until you answer those questions, a website project is just playing with pixels.


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