WordPress, a powerful CMS. Classified ads, one of the most popular forms of advertising in the world. If you put them together, what will you get? Yes folks, ColorLabs team are cooking another application style WordPress theme in the kitchen. And this time it will be a Classified Ads WordPress theme called Directory.

Most people associate WordPress with being a blog and they don’t think beyond that, but in the background, developers have been doing overtime creating just about every handy WordPress plugin and add on you can imagine.

Here is how Directory going to look like so far.

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Minuet is built for musicians, rock groups, chamber orchestras or anyone else involved with music that need a make over for their website. Designed by one of Indonesia’s talented web designers, Monika Halim, Minuet offers you something special when it comes to sending a bold statement and presentation of your services and products.

Here comes Minuet!

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It’s getting more and more busy over here at ColorLabs with weekly schedule of theme release and weekly updated theme deals on our Deals Page. We know that your time is precious so every week we’ll cover some of the best things that happen at ColorLabs that week for you to quickly scan, use, and just plain enjoy.

Today, we’re kicking off our first Weekly Roundups.

Fresh from ColorLabs Deals Page: Modernizm and Allegro

We just updated our Deals Page and Modernizm and Allegro is on right now. Get Modernizm for only $10 and Allegro for FREE. But you must hurry, because their stock is limited.

Rebrand: ColorLabs & Company, new logo and mad scientist mascot

We changed our official name from ColorLabs to ColorLabs & Company. As the first step of our rebranding process, our team decided to bring a fresh new logo. Then we decided to put a face to our brand and add a wee bit of ‘fun’ element that can bring a positive mood instantly. Meet our new mascot, Lemuel!

Theme launch: Share your journey together with Adam & Eve

Adam & Eve is a two-author blog with double blogging concept, where posts from each author will be displayed side-by-side on the home page. Adam & Eve comes with four sidebar positions: the left and right sidebar for each author, the middle sidebar and the bottom sidebar. It is also responsive. Find more details on its landing page and view the demo.

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We are taking ColorLabs’ line of themes one step further. Our next major project will be a theme framework and it is called Backbone.

 This project has been on our mind for well almost a year and finally we have started the development process using the design provided by Firman Firdaus (also designed BloggingNews, Modernizm, and SimpleReader). Theme framework was heavily booming in 2010 and it still hasn’t lost its charm throughout 2011. And we believe it will also has a bright future and frameworks will take a more leading role in the development and implementation of websites and blogs

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We are excited to announce that, effective immediately, ColorLabs Affiliate Program commissions will increase from 20% to 35% on all referral sales!

Yup, starting from today, you’ll get 75% more for each sale directed from your affiliate links. Thanks to the productivity and profits our affiliates generated over the years, we now have the opportunity to offer this super direct sales incentive, and I have the pleasure of announcing it!

Please note, the commission increase apply only to new sales generated after the increase was announced, which is October 3, 2011. It does not apply to all commissions that you have earned before the day of the announcement.

To make sure that you, our affiliates, will get the most out of this super incentive increase, we redesigned all affiliate banners and make more sizes available for your perusal. Those banners use ColorLabs’ brand new logo and also feature our new best pal, Lemuel. They also match the new upcoming changes, which are still a secret for now. All that I can tell you that we’re going to have a new coat of paint. :)

Here are a few samples of the dazzling new banners. If you are already an affiliate to ColorLabs, you can find the rest on your affiliate dashboard.

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We are about to take a very important step toward the future. And we need your support. Hopefully you have noticed our shiny new logo at the top of this site. If you saw it first on our Twitter or Facebook page then you must have realized by now that we have another new comer other than our new logo.

We are happy to present to you our new graphic identity: a new logo, also meet our new mascot, Lemuel (I’ve been staring at him for a few weeks now and he has totally grown on me)!

Lemuel is a WordPress expert guy. He likes to experiment on WordPress stuff and sometimes does crazy things. Not all his experiments turn out awesome, but he understands that it’s important to constantly learn and learn and learn.

In the very near future you’ll be seeing Lemuel as he helps us with even more activities. Keep an eye out for this little fella because whenever you see him, you’ll know something very special is coming.

The Story Behind

We changed our official name from ColorLabs to ColorLabs & Company. Our new name gives us a new identity and better reflects the products and solutions we bring to the themes market and our future positioning in the WordPress community. But it’s more than just a name change. Our rebranding to ColorLabs & Company reflects in the way we think and talk about our company and how we connect with our customers.

As the first step of our rebranding process, our team decided a while back to bring a fresh new look to the brand itself, hence the new logo, given the old was in need of a refresh to suit our future positioning. Most designers will tell you that any branding should start with the logo. From the logo will come the evolution of the website, in terms of colours used and style.

Then we decided to put a face to our brand and add a wee bit of ‘fun’ element that can bring a positive mood instantly. By having a mascot that is easily recognizable then people are going to be able to quickly associate the character with us. He will bring another dimension to our brand and offer you another reason to like us and engage with us. Lemuel will also give you something to remember us by.

Why are we doing it?

We want ColorLabs to be a place for designers and developers to grow and increase their popularities and build their images (and careers) in the WordPress community in Indonesia and worldwide. We needed a name that was in sync with the key values that we want. That’s why we are rebranding our name into ColorLabs & Company.

We want to stress and point out to everyone that we’re not alone in this and that all design and development credits should go into their respective designers and developers (more enhance upgrade on this matter very soon). Therefore, we are “ColorLabs” and we keep good “company” (designers, developers, partners, etc): ColorLabs & Company.

More changes to come

So that’s the direction we’re going in. A new name, logo and mascot are only a part of many things we’re actively doing to renew our commitment to the future.

Onwards and embrace the new name, logo and mascot!

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Agents, Brokers & Realtors are you thinking about setting up a WordPress based real estate website? A site that will allow you to show your property listings as well as be appealing to the end user, easy to navigate and present your services in the best light possible? Well you can thank us for bringing you EstateExpert!

EstateExpert is a strategically built and highly customizable real estate WordPress theme that has all necessary features that you’d want in a real estate website. EstateExpert offers a professional look for Agents, Brokers and Realtors that want to build a website around the WordPress platform. It’s compatible with all markets.

EstateExpert’s landing page covers all of its features in detail, but I wanted to highlight a few of the most awesome features right here.

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Are you in a band? Like to make your own music in your “home studio”? If you are a musician or looking for WordPress theme that will help you to build website for musician, you will definitely be happy with the theme that I am going to show you.

Let me introduce you to Minuet. Minuet is perfect for musicians, rock groups, chamber orchestras or anyone else involved with music that need a make over for their website. Minuet will be ColorLabs’ first WordPress theme for the music industry.

A full screen shot is all I can give for you right now, but it should be enough to make you even more curious.

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Your business must have a website by now. But if you don’t have one, then you need to read my previous post about why you should have a website for your business.

Now, for those of you who already have one, probably the next thing you will ask yourself is this:

“Why would I spend my already limited time writing a blog on my website? How can it help my small business? What kinds of things should I even write about?”

Let’s touch on the 4 reasons why having a blog as part of your web presence is so crucial.

Search Engines Optimization

One of the main reasons that you may be considering getting a blog is to drive new traffic to your website and to improve your rankings within Google. Google loves content and it loves new content. Here is some good news: You can make changes and consistently add fresh content to your site simply by adding a blog. By posting fresh content on a daily basis on your blog, you increase your search engine ranking and the ability for people to see you online.

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A couple weeks ago we approached Dhimas Ronggobramantyo (@dhimasnih) to design us a business theme. The outcome was a very slick, stylish, and well thought out design named Entreprenium. So we handed it to ColorLabs developer team (Natan Sidjabat, Arif Widipratomo, Wellfrid Hutagalung, and Anang Pratika) and they convert the beautiful PSD file into a working WordPress theme that is also responsive to all screen sizes and devices. Our dev team had done research and had developed responsive design for our latest WordPress themes that they are very adapt to the process by now.

I am happy to announce the release of our newpremium WordPress theme for business, Entreprenium.

On with the features, please!

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This is my third sneak peek post this week, but this one will have the most unique concept out of the previous two (EstateExpert and Entreprenium). Over the next few weeks there will be a new WordPress theme here at ColorLabs, called Adam&Eve.

Such a funny name for a theme, don’t you think? But we cannot deny our corny side when Muhammad Zulkarnain came up with the concept of this theme. You’ll understand why after you look at the screen shot of its landing page.

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Taking your business online with WordPress requires both the right hosting and compelling design. While the former is relatively easy (many hosts offer a “one click installation” for WordPress), selecting a look needs a little more deliberation. If you’re eager to give off a professional, capable image on the web, then allow me to introduce Entreprenium, our upcoming premium WordPress theme that should be right up your alley.

Here is a screenshot that will reveal some of features you will discover inside Entreprenium.

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