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Blurred Lines: Merging SEO and PR for Boosting Your Brand Power

Blurred Lines-

You want attention but targeted attention…online. Business marketplaces evolve as more commerce takes place online in the 21st century. Businesses, moving with the times and behaviors of consumers, have learned ways to seek and leverage online attention.

Search engine optimization (SEO) helps with search visibility, and traditional PR notions beckon the attention of targeted consumers, yet why not allocate earned attention to brick-and-mortar stores, landing pages, Twitter accounts, etc?

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Major Why’s of WP e-Commerce to WooCommerce Migration

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WordPress offers a wide range of eCommerce plugins to launch a successful online store. WooCommerce, WP e-Commerce, Jigoshop, Cart66, Shopp, eShop – it is rather difficult not to get confused in such a great variety of choices. Undoubtedly, the best CMS platform integration makes each of them a powerful solution for online business. But which of them really deserves your attention and will give an opportunity for your web store to be successful?

Being among WordPress plugins wide range, WP e-Commerce and WooCommerce have gained a good reputation and its army of fans. They both provide a diversity of features and absolute advantages to put the rank on other shopping carts. Nonetheless, latest tendencies show that more and more e-merchants decide to migrate from WP e-Commerce to WooCommerce. The why’s of such interest can be understood after having a closer look at their strengths and weaknesses.

Steadfast Gaze at WP e-Commerce

For many years WP e-Commerce has been a true friend for the e-merchants who just started their business. The reasons account its simplicity in use and intuitive interface that come into the notice for non-programmers and just the online retail newbies. Unlimited possibilities for product management with a great number of marketing tools are surely a hand of help to make customer experience positive and sales to increase. Moreover, offering SEO options web stores have a chance to be highly ranked in search engines, what is a valuable factor in competitive e-Commerce arena.

However, there is a question which bothers many: “Does everything click into place?”. There are no doubts that perfect is nothing and WP e-Commerce also has something that can come-down its clients. First of all, bugs can leave not the best impression for the users as even stable versions can have such errors. Of course, the problems are easily solved after contacting to support team, but each ticket needs an extra fee. Also, owners of large-scale stores will not be amused with growing limitations and inconveniences that may occur.

WooCommerce Outlook

Another WordPress plugin that is hard not to mention is WooCommerce. This solution has made a phenomenal breakthrough since it launch and is considered to be world’s fastest growing shopping cart. WordPress plugin integration is obviously the major reason that attracts e-merchants, but there are more matters that make e-merchants choose this plugin. As well as WP e-Commerce it can boast flexibility and high customizability that help to concentrate on business issues, but not on the technical ones. Offering a diversity of discount systems, cross-sells, best offers it is fully stuffed with marketing features to catch customers eye. But the most valuable appears to be design possibilities that will help to create a unique and bright store design. Providing more than 100+ templates WooCommerce appears to be able to fit every taste. Moreover, store management can be improved with numerous add-ons and updates offered on WP marketplace.

When it’s time to list WooCommerce weaknesses, hard to remind any serious fact that will be able to disappoint web store owners. Sometimes there may be a need to use extra plugins to be fully functional, however, they are available in a great number for the users.

Take the Better Choice

All considered, the most popular WordPress plugins can really impress with their functionality and opportunities for online business. Comparing WP e-Commerce and WooCommerce, there is a fascinating list of pros and some unnoticeable cons. Both platforms have enough possibilities to provide a great conditions for successful retail. Nevertheless, absence of even insignificant disadvantages makes WooCommerce to overcome its WordPress mate. No wonder why it is best of the best plugins and platforms on e-Commerce market.

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How to Move from WP e-Commerce to WooCommerce?

When online retailers decide on WooCommerce, afterwards they have a rather responsible task to choose an appropriate method for migration with no troubles. Three main ways are possible to make the plans come true:

1. Copy/Paste. A method which saves your money, but takes much time and efforts.

2. Developer hire. This way is profitable for those who don’t want to perform switch by themselves. But take into consideration the fact that the service is not free and e-merchants have to be ready to pay quite expensive sum.

3. Automated migration. There is an opportunity to move from WP e-Commerce to WooCommerce with an automated migration service. Cart2Cart can be a mediator between two stores and provide an accurate and fast data migration. Those e-merchants who have some doubts can try Demo migration to check how the service works within 10-30 minutes.

Therefore, if you feel that your current eCommerce solution is not appropriate for achieving the goals and lacks the features to make you succeed in business, then it’s high time for changes.

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What Perks WordPress 4.0 Beta 1 Version Is Offering You?

What Perks WordPress 4.0 Beta 1 Version Is Offering You

This is a guest post by Victoria Brinsley.

WordPress 3.9 came quite a while back and the 4.0 version was always in the offing. For the WordPress aficionados, there is a good news – WordPress 4.0 has arrived, even though it’s still the beta version.

There is no doubt about the fact that WordPress has always proven itself as blessing for blogging and business platform worldwide. This meticulously developed content management system has become decisive in bringing creative thinking for the bloggers and the businesses who want to establish a strong online presence. WordPress has continued to evolve itself with different themes, plugins, versions, and this time WordPress has surprised its users by releasing its 4.0 Beta 1 version.

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Easy Tips to Run Your E-commerce Site

After whole these times we have launched some E-commerce WordPress Themes for our themes collections. Today, we can’t wait to give you an easy-yet-simple tips to run your e-commerce site successfully. We think would be great to help you run your online store to get to the top not only with our theme, but also with our simple guide. As for you who are just about to start your online store, you probably needs some tips to go ahead with your site.

Before we give you some tips to run your online store, make sure that you are going to run it persistently. Because to get to the top will take a lot of efforts and consistency. So, let’s break this down and follow these easy following guides to develop your online store.

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4 Free Email Providers For Your Custom Domain

Since the era of smartphone began, the existence of email address is needed more than ever. As you know if there are a lot of big company offering you a free email service, for example there are Google Mail (more popular with name GMail), Yahoo Mail (many products under Yahoo service, such as RocketMail, etc.) and the new superstar Outlook. These are free email providers for your website.

All of them are offering a free email service for free. For me, that is more than enough, they give me a huge space for the email inbox space, for example, GMail give me a free 8GB+ email space and also several online editor tools for my documents.

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How to Migrate WordPress Site to Another Host

We have seen many requests online on how to move a WordPress blog to a new server or host- including requests from some of our customers.

It seems as though the easy part is transferring the files. What most people find difficulty with is moving their WordPress database to the new server or hosting company.

It may look difficult at first with all the steps I’ve included, but I assure you- it’s easier than it looks- especially after you move a blog a few times. It may seem like there are many steps to migrate WordPress blog to a new server, but there really aren’t that many.

Bearing all of that in mind, We can imagine that many people have the same problem, or have no idea where to start, so here you will find instructions on how to carry this out, without losing theme elements or ending up with a site full of broken links.

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How a Top E-commerce Strategy Leads to Strong Sales

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This is a guest post by Shuchita Gautam, a professional blogger.

If you are thinking to promote your website and products without a strategy then you are probably following a wrong track. Want to know the secret of strong sales? Well, it does not mean you are expecting something impossible. To attain high conversion rate you must have a strong e-commerce strategy.

So, what all should be there in an effective e-commerce strategy?

Here the key factor is building customer’s trust that will result in an ultimate e-commerce business. Follow the 3 techniques to rock you e-commerce business without any investment:

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Directory Theme Updated!

This week was a great week, beside we’re celebrating our 5th birthday we also make more tutorials, doing business research and also updating our themes. There are many things that was going on in ColorLabs this week. Today, we can’t be more excited to share about our latest update for our WordPress theme. This week our team are doing beta test on Directory theme and we’re making a major updates to the theme.

This major updates includes bug fixes, feature updates and adding new features, as we want to deliver a professional theme in a good quality and regenerate with all the latest trends. So, we hope we can keep our product to stay fresh and new. Without wanting to waste any time, here are the list of our updates that we have been working on this week on Directory theme.

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Top 10 SEO Tips for Startups and Small Businesses

Seo Tips For Small Business Owners

This is a guest post by Niki Antonio, he works at InixMedia.

Keywords are a “Key”

To unlock the door to success, you need the key. Not only do you need the key, but you must know how to use it. In the case of SEO, keywords are the key. Optimizing your content for the right keywords can take a lot of time, planning, research and analysis to get a good corner on your market. You can use Google Webmaster Tools to determine what your customers are searching for and exactly how they are typing it into the search engine. The keywords with the highest results should be used to optimize all of your web content — such as webpages, articles, product or service description pages, blogs, social media pages, etc.

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Eid ul-Fitr Holiday

On 28th and 29th of July, 2014, all Muslims in the world will be celebrating Eid al-Fitr, an Islamic Holiday that marks the end of Ramadan, the month of fasting, it is also called Feast of Breaking the Fast. Eid is a time to come together as a community and to renew friendship and family ties.

Indonesian government has declared July 28th and 29th, 2014 as a national holidays to give all Muslims in Indonesia a chance to visit their friends and relatives to ask for forgiveness for any mistakes they have done in the previous year.

ColorLabs team will be on Eid al-Fitr holidays during July 28th and 29th 2014, which means all of ColorLabs support agents will not be available. So if you submit a ticket on our Resolution Center on July 28th and 29th 2014, it may take time to be addressed due to the holiday season. Kindly bear with us for the delays during that period. We will get back to you immediately on July 30, 2014.

We thank you for your understanding and for those who celebrate Eid, on behalf of the ColorLabs team I wish all of you a very Happy and Joyful Eid al-Fitr.

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Create a WordPress Featured Post Carousel Using Plugins or Coding

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This is a guest post by Sandeep Sharma, a Head Creative at India Designers.

Having a featured post carousel in your WordPress website is a great way to make it more interactive for the visitors. A carousel slider enables clean and professional presentation of your featured and most popular blog posts. In this article, I have explained two elaborative ways of creating featured post carousel. The first method is to install carousel plugins and it is for those who do not have technical knowledge of PHP coding. Second method is to add PHP coding and it is for those who have some technical knowledge of PHP. Let’s begin.

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Add Prices to Your Website with These 10 Cool WordPress Pricing Table Plugins

pricing-table

This is a guest post by Maria Mincey, a Web Developer at WordPrax.

Do you own a WordPress website? Have you been searching for a way to add prices to your site? If your answer to both these questions is a “Yes” then you’ve reached the right post. Adding prices to web portals has always remained a challenge for web developers. While it’s feasible to create the traditional price table using a Microsoft Office application, integrating customizable WordPress pricing table plugins has emerged as an improved methodology. By installing the right WordPress plugin, you can easily render your visitors an incredible insight into your pricing policy. You’ll be able to update your web page with a trendy and usable pricing table. So, without a further ado, let’s grab brilliant details about 10 finest free and premium WordPress Pricing Table plugins that’ll serve handy for individuals wanting to stuff their web pages with effective and clear pricing tables.

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