This article is a guest post written by Vani Gundara, a Creative Director at DesignSpinners.
Once upon a time, you could create a website and forget about it. In 2014, that policy no longer works. Your visitors want to be engaged, but you also have to optimize your website so Google and other search engines can find and read it. However, SEO isn’t a static playing field. The rules always change, and you have to keep up with SEO trends if you want to succeed.