This is a guest post written by Graeme Caldwell, Inbound Marketer at Nexcess
Social proof is a technique every WordPress business site owner should use. It’s a powerful tool for increasing buyer confidence and increasing conversions.
Human beings are a social species. We’re programmed by evolution and culture to value the opinions of other people, especially people who are similar to ourselves. Site owners can leverage that inherent sociability to provide leads with evidence that their products and services are valued by other people.