We are about to take a very important step toward the future. And we need your support. Hopefully you have noticed our shiny new logo at the top of this site. If you saw it first on our Twitter or Facebook page then you must have realized by now that we have another new comer other than our new logo.
We are happy to present to you our new graphic identity: a new logo, also meet our new mascot, Lemuel (I’ve been staring at him for a few weeks now and he has totally grown on me)!
Lemuel is a WordPress expert guy. He likes to experiment on WordPress stuff and sometimes does crazy things. Not all his experiments turn out awesome, but he understands that it’s important to constantly learn and learn and learn.
In the very near future you’ll be seeing Lemuel as he helps us with even more activities. Keep an eye out for this little fella because whenever you see him, you’ll know something very special is coming.
The Story Behind
We changed our official name from ColorLabs to ColorLabs & Company. Our new name gives us a new identity and better reflects the products and solutions we bring to the themes market and our future positioning in the WordPress community. But it’s more than just a name change. Our rebranding to ColorLabs & Company reflects in the way we think and talk about our company and how we connect with our customers.
As the first step of our rebranding process, our team decided a while back to bring a fresh new look to the brand itself, hence the new logo, given the old was in need of a refresh to suit our future positioning. Most designers will tell you that any branding should start with the logo. From the logo will come the evolution of the website, in terms of colours used and style.
Then we decided to put a face to our brand and add a wee bit of ‘fun’ element that can bring a positive mood instantly. By having a mascot that is easily recognizable then people are going to be able to quickly associate the character with us. He will bring another dimension to our brand and offer you another reason to like us and engage with us. Lemuel will also give you something to remember us by.
Why are we doing it?
We want ColorLabs to be a place for designers and developers to grow and increase their popularities and build their images (and careers) in the WordPress community in Indonesia and worldwide. We needed a name that was in sync with the key values that we want. That’s why we are rebranding our name into ColorLabs & Company.
We want to stress and point out to everyone that we’re not alone in this and that all design and development credits should go into their respective designers and developers (more enhance upgrade on this matter very soon). Therefore, we are “ColorLabs” and we keep good “company” (designers, developers, partners, etc): ColorLabs & Company.
More changes to come
So that’s the direction we’re going in. A new name, logo and mascot are only a part of many things we’re actively doing to renew our commitment to the future.
Onwards and embrace the new name, logo and mascot!
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