In 2019, every professional photographer should have a blog. Have already created your blog? That’s great! You are heading in the right direction.
Now it’s necessary to find a way to bring more visitors to your site and boost the effectiveness of your efforts. Read this article to learn tips and tricks that will help you to take your photography blog to the next level.
Tell your story
People prefer to choose photographers whom they know personally. For this reason, you should write compelling copy for “About Me” page.
Let people know you better. Show them that they can trust you. Make them fall in love with your bright personality. And then, they will be dreaming about working with you.
Some photographers find it challenging to write about themselves. But in fact, it is as half hard as it seems. To write a good story, you should answer the following questions:
- What do you love about your job?
- When did you decide to become a photographer?
- Do you have a degree in photography?
- What is your specialization? Are you a wedding photographer, fashion photographer, food photographer, etc.?
- What inspires you the most?
Optimize your content for SEO
Most photographers tend to make one big mistake – they undervalue the importance of search engine optimization strategy. But the truth is that if your content is not optimized for SEO, your blog will never get to the top of Google search results.
If you have no time to study SEO in details, here are a few essential writing tips for you:
- Choose one or a few keywords and embed them in the text naturally
- Start a new paragraph every two-three sentences
- Use subheadings where possible
- Keep your sentences shorter than 20 words
- Add bullet lists to make your blog post scannable
- Write in an active voice
- Substitute sophisticated terms and complex phrases with simpler alternatives (e.g., use the word “daily” instead of the wordy phrase “on a daily basis”)
Add meta description and title tag
Besides, you should write a meta description and title tag for every new page you add to your site. If you hear the words “meta description” and “meta title tag” for the first time, don’t panic. Everything is more straightforward than it seems.
Take a look at the following screenshot, and you will understand what these words mean. The meta description is a summary of a web page that is displayed on the search engine results page. The length of the meta description is around 160 characters.
The title tag is SEO-optimized page title that is shown on the search engine results page. Its length is around 50-60 characters.
Why it’s so important to use meta description and title tag? Firstly, if you add the right keywords to meta description and title tag, it will help you to improve your blog ranking significantly. Secondly, it will help internet users to understand that they found the exact information they have been looking for.
Take care of mobile users
If you monitor statistics of your blog, you may have noticed that the share of mobile traffic significantly overweight desktop traffic. It means that most of your prospective clients browse your website using their cell phones.
For this reason, it’s important to create content that will be readable on small screens. You should choose the right font style and color for headings, subheadings, and body text. If you don’t want your blog to hurt the eyes of mobile users, avoid using tiny fonts and too bright shades.
Take proofreading seriously
Do you naively believe that your visitors do not spot typos because their attention is focused on visual content? People are more attentive to details than you think. They notice every small mistake you make.
If you don’t want the poor grammar to jeopardize your reputation, you should proofread every text you write. Yep, the quality of textual content may affect the development of your photography business.
Listen to your clients
Now let’s talk about how to find great blog post ideas. The first tip for you is to listen to your clients attentively.
What questions do they ask you when they plan a photoshoot? What questions do they have during the shooting?
Do they ask you how to choose a great location, what seated poses to use, or what makeup to wear? Provide comprehensive answers to these questions, and you will engage your target audience easily.
Keep your eye on social media trends
If you want to grab the attention of your prospective clients, you should write on trending topics. Look through social media trends, and you will get an idea of what question to discuss next.
It’s highly recommended to focus your attention on visual social media such as Instagram and Pinterest. These platforms are the best place to discover emerging trends in photography.
How to find trending social media posts? Check the following:
- Your feed
- The most popular accounts in your niche
- The most popular hashtags in your niche (e.g., if you are a wedding photographer, check hashtags #weddingphotographer, #weddingphotography, #weddingphoto)
Read blogs of your competitors
When it comes to the photography business, it’s important to be one step ahead of your competitors. If you want to make your blog popular, you should produce better content than other photographers do.
For this reason, you should read what your competitors write and watch how the audience reacts to this or that posts. You should spot the mistakes of your rivals and learn a lesson from that.
Create 100% original content
You can read other photography blogs to get inspiration. But you can’t copy someone else’s content and use it as you own.
Firstly, these actions will lead to copyright infringement. Secondly, Google will penalize your site. It means that the ranking of your photography blog will be extremely low, so no one will be able to find it via search engines.
In other words, if you want your blog to succeed, you should write every single post from scratch. Do it for your readers, and they will reward you with high engagement.
Set a friendly tone of voice
If your target audience is ordinary people, not professional photographers, you should set a friendly tone of voice. You should write posts that will entertain your prospective clients. Or you can try to educate your readers, but do it in a fun way.
As a blogger, you should avoid using professional jargon and explain everything in simple words. It will help you to boost engagement and achieve great results.
Get professional assistance
You are a photographer, not a writer, after all. So if you have no idea how to write a catchy copy, don’t feel ashamed to get assistance from professionals in the field.
If you want your photography blog to succeed, you should produce high-quality content. You should write on trending topics and try to answer all the questions your clients have. Also, you should optimize your content for SEO to improve website ranking.
It sounds like a lot of work, but don’t let that scare you. You can be sure that in the end, your hard work will be rewarded. You will get new clients and take your photography business to the next level.
Melanie Sovann, born in 1990 in the greater LA area, is a seasoned writer and blogger, passionate about a broad spectrum of topics, ranging from technology to sociology. She is currently a writer and editor at Trust My Paper and loves every second of it.