When you live in the SEO world, you need to keep your strategy flexible to cope with the ever-changing new updates and SEO algorithms. Several SEO experts believe in their own way of thinking. Some believe that new SEO teachings are what will make you successful in the SEO profession. While on the other hand, some believe that traditional link building services are the only thing they need to be successful in the SEO professions.
Frankly speaking, it is very hard to choose any one method to say that it is more effective than the others. However, one thing is common and true for both methods; that is, they both aim to boost the traffic of their websites.
What is Link building & why is it important?
Link Building is essential in the practice of linking your website to the other website. With the help of the link building tactics, you can boost your website authority and page authority and can increase your credibility among other fellow website owners.
Top link building strategies
There are several link building strategies that the SEO expert follows. Some of the strategies are old school, and some of the strategies result from new trends.
In this article, I will highlight the top strategies that are being practiced in 2020.
1. High-quality content
If you are looking for white hat link building, then writing original, compelling content is the very first strategy. And the best part of the high-quality content is that it will never get out of the market. Content is the only thing that allows the user to share your content. With high quality and compelling content, you can make the audience get attracted to your website organically.
If you are good with your words and have a sense of topical writing, you can write content that can inspire your audiences. Luckily, most of the digital marketer links to other content rather than creating their own content.
After completing your article, make sure to ask yourself a question, whether you will read your content or not. If the answer is positive, only then go for publishing.
2. Reclaim broken links
Today, reclaiming your broken link has become the first priority of the SEO experts. While creating backlinks, most SEO professionals forget to maintain the old backlinks. This is one of the main reasons why most of the sites never grow.
So it is better to make sure that your old links are working. If any of the links are not working, then they are considered broken links.
Here are some scenarios when you can identify broken links.
- Incorrect URL placed for creating backlinks.
- When the existing link is removed, creating a 404 error.
- The website with which you have linked your content does not exist anymore.
- There are times when the firewall blocks access to certain websites.
3. Guest blogging
Guest blogging is yet another white hat SEO tactics used by the SEO professional to create backlinks. The best part of this method is that it helps to boost your traffic as well.
Simply put, guest posts are the posts that you write for the other websites to increase your authority on the respective niche. Guest blogging has always been the best way to expose your content to a large scale audience.
These methods are used by big websites as well. This technique is also used in social media. Just work with good quality content, and you will be able to see an increase in inbound traffic.
4. The Skyscraper techniques
The skyscraper technique works with the trend. So, you can surely use it to gain some instant traffic. But it will not produce enough traffic with long term tactics. These are the three important factors that made the skyscraper technique successful.
- Look for keywords that you want to rank on the SERP.
- Research about the keyword and dig deep about the content in the top10.
- Now curate new content that will behave all the information you have researched.
5. Competitors links
Do you follow your competitors? If yes, then this strategy will make all of you happy. With tools like Semrush, Ahref, and Spyfu, you will be able to see every backlinks your competitors have created. Once you know about the links, you just have to figure out how they were able to get hold of these links and need to apply those techniques to create backlinks with those websites.
You can consider this technique as the low hanging fruits that you can easily get a hold of. With the use of one simple tool, you will be able to get links for creating backlinks.
The Bottom Line
If you still think that you can buy spammy backlinks to create backlinks, you are really in for lots of trouble. The search engine has become strict with these blackhat SEO techniques.
With that being said, you can use the techniques mentioned above to increase your backlinks to your websites.
Featured Image by Diggity Marketing from Pixabay