5 SEO Tips All CMOs Need to Understand
The digital marketing landscape poses new challenges for modern business in Singapore. As a chief marketing officer (CMO), you have the unenviable role of steering the ship in this volatile environment. You have to deal with unique digital marketing tools and strategies. Search engine optimization (SEO) is one of the biggest changes that you have to deal with. We will discuss five SEO tips that a CMO will need to understand.
With the complicated and fast-paced nature of SEO marketing, most CMOs in the country tend to overlook this marketing tactic. However, this could have devastating results in your company’s marketing campaign.
Research shows 93% of all internet experiences start with a simple search on Google, Bing, Yahoo, or other search engines. What’s more, search engines such as Google drive 300% more traffic to websites than social media. These numbers highlight the importance of implementing SEO Singapore for your business.
To help you build a more effective marketing strategy, here are some SEO tips to understand the impact of SEO.
Appreciate the Potential of SEO in Boosting Marketing Results
For most CMOs, SEO doesn’t have a direct impact on marketing, and it is more of hype. It is an opinion that has seen many hitherto large companies collapse or diminishes in their market dominance. Times have changed, and as the leading marketer in your organization, you have to adapt quickly or sink into oblivion.
Your role is to guide the marketing team by looking at the bigger picture. Some SEO results might not trickle immediately, but they will have a large-scale effect on your digital marketing results.
Now that 5 million people are online in Singapore, you have every reason to invest in the best SEO statistics to leverage these numbers. More than three-quarters of the internet users shop online, which highlights the potential on this platform.
You need to evaluate the growth potential organic traffic can offer your business and discuss this with your team. Use available analytics tools and work with an established SEO agency to determine how different SEO techniques can impact your business.
Use White Hat SEO Techniques
For most CMOs, search engine optimization is all about getting to the top of the ranking of search engine result pages (SERPs). This means using any tactic to rank high on SERPs for targeted keywords. While such techniques might temporarily raise your ranking, the consequences are devastating.
Gone are the days when keyword stuffing, buying links, and other black hat techniques used to work. With Google algorithm updates such as Panda, Penguin, Hummingbird, BERT Update, RankBrain, among others, it has become harder to play the system. For this reason, you have to guide your marketing team to use the high road in SEO. When working with an SEO agency Singapore, this should be the first thing you agree on.
Trying to game the system will have debilitating consequences such as penalties for your website, or even suspension. You have invested a lot of time and resources to build your website, and there’s no need to risk losing it all for fast high ranking. You have to stay up-to-date with the latest Google algorithm updates or ensure your SEO team tracks such changes carefully and adjust its campaigns. In Singapore, you can work with Brew Interactive SEO Agency, which designs and implements only white hat SEO.
SEO is Not an Afterthought
The marketing landscape across the globe is more competitive than ever. In Singapore, most businesses rely on the global market for clients, and this requires a massive online presence. For this reason, you should not adopt SEO as an afterthought.
Instead, this marketing tactic should guide your overall strategy from the beginning. Your SEO strategy should inform the other techniques you want to use. Before you think about market research, branding, messaging, and other things, consider how they will all play out in your SEO strategy. For example, if you want to expand your SEO outreach to include people searching for how to bid construction projects, then all the other aspects of your marketing should shift in order to reflect that. This goes with any other topic.
Your main goal should be to make your brand easily discoverable on search, and an SEO expert Singapore can help with this. When designing your website, for instance, you should have SEO in mind to guarantee a high ranking on SERPs. The keywords used in the content, images, and everything else on the website should be optimized for SEO.
SEO is Not One-Off but Long-Term
There’s no magic wand in search engine optimization. It takes a lot of time and commitment to start seeing the results. Identifying a reliable SEO consultant Singapore to work within the long-term is a smart strategy.
As a CMO, you have to guide your team through commitment in resources and accepting new ideas. You should remain flexible in your SEO efforts to tweak the strategy whenever necessary.
Harness the Power of Metrics
As a CMO, you will have to answer to stakeholders for any investment you make in marketing. For SEO, this is tough, but if you focus on the right metrics, you can show the impact of your efforts.
Don’t always tie SEO to revenues, but instead, look for specific goals for your campaign. For instance, in lead generation, the number of email subscriptions, site traffic, click-through rates, better ranking content, linger time on content, lower bounce rates, higher conversions, and other metrics can prove the success of your SEO campaign.
As a CMO, you can’t handle all aspects of an SEO campaign. However, you should guide your team to achieve the desired results. With such stewardship, your team can then take the reins and guide the ship through the volatilities of online marketing. These five SEO tips will help you build the best SEO strategy for your organization.
Featured Image by Gerd Altmann from Pixabay