This is a guest post by Chirag Leuva, a CEO at Yudiz.
Mobile apps are ruling the IT scenario but for an app to be popular, one needs a clear strategy to boost download from the App Store. Here are some of the best ways to increase user downloads of mobile apps.
The smartphone industry has managed to boost technological limits to the heights. Comprising of millions of apps for several app platforms, the app industry is now demands a number of app developers for each of the platforms.
Once the apps are developed, it is important for mobile app developers to promote the app and encourage several users to download the apps. It depends on the satisfaction of the users along with the curiosity level that an app can generate to try out the same. The higher rankings for your app will make Smartphone users to push its status of the app in the App Store.
Here are some useful tips you could use to increase your iPhone app downloads among users:
1. User Engagement
It is important to engage the potential user for the app. One needs to develop the app keeping the end-user in perspective. Hence, it is important to convey to the user with the benefits that the app offers. A clever, keyword-filled description will help in communicating that aspect, especially when you are launching an app which might stand out from the rest on different levels.
2. App Description Focus
The most important parts of a description are the app title and that should be extremely catchy. The app description should be concise, terse and straight-to-the-point. The description should be able to clearly communicate the varied functions of your mobile app to the user. Both the title and the body should be keyword-rich, but never cross the limits while doing so. App names, which are similar to existing ones, are also a strict no-no. The name similarity might kill all credibility of the app.
3. Submissions to the iTunes Store
You need to ascertain whether the app fulfills all the criteria of quality apps in the App Store especially while developing iPhone apps. Before submitting the apps in the Apple App Store, one needs to follow certain rules after which there is a stipulated period of assessment before the app is accepted in the store. An appropriate app description along with a comprehensive description of the functions of the app is necessary.
4. Get Sponsorship
Getting sponsorship for the development of the apps might prove to be rather difficult unless you have good contacts who are interested in the project. This is also difficult especially if you are an entry-level freelance mobile app developer. But actually, this is one step that can ease all your financial constraints for marketing the app in the App Store.
5. Create a Specific Website for Your App
Once the app is accepted and available at the app store of the mobile platform, a website for the app will help users with required app information. One can also apply screenshots and videos so that users can actually know about the details of the app and its utility. Get your friends to send reviews for the app on the website which will encourage more users to put reviews too.
6. Issue a Sensational Media Release
Make some noise about the app release with a smart media release for your app and then get it published in well-known websites so that more and more people are exposed to the content of the app and its credibility. The design and branding needs to be kept in mind before the marketing aspect is done. A free trial of the app would help too, which would let new users to have a hands-on of the app. Your app will be pushed further into the limelight if your offer promo codes on user forums and app forums.
7. Employ Social Media for Success
Social media is the hottest marketing trend in recent years and Facebook is preferred by one and all for social and business purposes. Promote the app on Facebook and other social media channels including Twitter, Google+, and the like. You can even request your followers, friends and family to share and like the app on these sites.
8. Blog and Advertise
Write a blog regularly about the USP of your app and take feedback and inputs from users. Publish regular updates and take active part in iPhone user and developer forums. Advertising the apps in a traditional manner can prove to be costly. You can try existing free classified ads along with effective link exchange programs for better marketing. Paid ads in various social networks and websites may help too. You could feature app ad banners at important trade shows too.