A country club is still community staples for social activities, business dealings, and family occasions, including weddings. However, upscale areas might offer residents and golf enthusiasts several local choices for clubs to join. Keep your country club high on marketing, membership staples, and resort-like feels to guarantee it becomes the top choice in your area.
Success Starts Inside
Lay the groundwork for your golf club to thrive with a team committed to a long-term future vision to serve multiple generations.
No club is a bargain when the possibilities are cut along with costs. Today’s country and golf clubs must accommodate diverse lifestyles and family models. They must also consider people who divide their time between main homes and vacation getaways.
Set up smart membership and dues options which cover:
- Single, couple and family plans
- Part-year or full-year use
- All-inclusive and à la carte amenity packages
People who join a country club wants to feel part of a legacy. They will find it hard to establish that feeling if they must accustom to new climates too often. Top golf clubs keep familiar personalities at the helm to maintain recognizable leadership, management, and atmospheres.
Organizations must reset and occasionally refresh to invigorate. However, it is a red flag when power transfers occur every few years. Big changes result in the loss of stable members who will recommend the club to others, so seek out directors and managers who are interested in long-term growth with your club.
A country club represents values and traditions, down to club brochures and membership materials. To compete, you must fit your marketingto digital and print audiences.
Elegant marketing and branding announce your commitment to provide an experience members can be proud of. Respect your clientele who want printed newsletters and contracts instead of online-only communications, particularly retirees and seniors.
Add a blog, social media channels, and online community management for tech-savvy members to stay updated with news, events, and friends. You will find an enterprise like Hampton Golf, the premier golf course management company, to target new consumers. These niche marketing businesses can help you manage clients, streamline customer services, and better understand consumer behaviors you need to adapt to.
Look the Part on the Outside
Make your club the local vacation spot people must visit.
Historical and vintage mustn’t mean crummy. Your golf club should match today’s sleek, updated tastes to transform it for mass appeal. Small touches do wonders.
- Maintain pruned landscapes outside and plant life indoors.
- Include high-end toiletries in bathroom areas.
- Feature local artists’ work for sale to decorate interiors.
- Make speedy repairs and do daily deep cleanings.
Top golf clubs provide an oasis of escape from daily life and stress. Guests feel like they have traveled to a resort every time they visit. This starts with staff who operate like they are greeting foreigners, not familiars.
Train staff to treat long-term customers as if they have just met them.
Spouses and family members who join in packages may never step on the greens, but they will surely come out to dine. Invest in professional, trained culinary staff and locally-sourced, organic food whenever possible. Feature low-sodium, vegan, and vegetarian options on menus.
This two-pronged approach builds success for your club behind the scenes and in front of the house. Rely on these fundamentals to deliver memorable experiences your members will spread the word about.
Featured Photo by Edewaa Foster on Unsplash